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Bruce Wilkinson, CSP
MARKET LEADERSHIP AND DIFFERENTIATION

Economic downturns, growing competition, shrinking margins, customer/ client expectations, employee concerns and technology issues can take a toll on today’s business owners. As a result, many organizations are rethinking both their business models and the way they set themselves apart from the competition.

This will be a fast-paced and fun presentation with lots of common sense content that will unlock the secrets of becoming a market leader, as well as how to differentiate an organization from the competition in challenging economic times.

Attendees will learn:

  • How to create an organizational culture and matching employee climate that inspires excellence, service and accountability.
  • How to maintain both a positive attitude and service related body language that team members will emulate.
  • How to create an in-house brand and identity that separates your image from the competition.
  • How to engage your market leadership and sales personnel in order to treat the customer like they are number one.
  • How to develop a light hearted and innovative leadership style in order to improve employee retention.

 

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Bruce Wilkinson's Phone: 985-249-5234 or Fax: 985-249-5235 350 Emerald Forest Blvd., Suite 24101, Covington, LA 70433


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